Established in 2011, we’re a dedicated team of lively thinkers and high achievers. But make no mistake, we’re equally youthful and energetic. Inspired by all things curated and cultural, we keep our finger on the pulse of global best practice. You can be sure that each of our personalities brings the right mix to dynamic, solution-oriented reasoning.

We strive to ensure our skills match our clients’ exacting needs. From strategy to creative our approach goes beyond the traditional. Our offering is integrated and intelligent, designed around our clients’ brand needs, business goals, and positioning. Always aiming to captivate and delight through purposeful engagement. 

Through our commitment, we’ve found many of our clients select us as their lead across an inter-agency marketing mix. We’ve worked hard to build our credible reputation; it’s one of the key reasons we’ve come to work with some of the most prestigious brands time and again.

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SHREYA KARIA 

Founder and brand strategist. After having gained experience across three continents: Australia, Europe and closer to home in Africa, she saw the opportunity for a new-age agency that had a strong passion for premium brands, coupled with the new Africa narrative. You’ll find her pushing boundaries and breaking stereotypes, especially when it comes to mentoring young women. Outside of work, you’ll find her instructing a high-energy spin class. 

Awarded:

• Brand Strategy Consultant of The Year, MEA Markets, Africa Excellence Awards, 2023
• Global Woman Achievers, 2022
• Africa Women Leaders, 2020

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ANVITA SHAH

A passionate marketer with over 9 years of experience in brand strategy, experiential and digital comms. Keen on curating compelling stories to drive meaningful connections to build impactful brands. An avid yogi, reader, foodie, and padel player (aren’t we all?)