Noted Kenyan musician, entrepreneur and philanthropist joined the house of Rémy Martin as part of it’s staple of international ambassadors. Campaign included:
Face of the global One Life / Live Them Campaign
Representation at Cannes Film Festival 2019 (first Kenyan
musician in attendance)
Face of the global Team Up For Excellence Campaign
Representation in Versailles for the official unveil
of Team Up For Excellence 2019
Scope included complete 360′ PR services, Artist management and campaign roll out. Sourcing for and scouting the right Kenyan personality to grace the campaign, campaign roll out across media channels, digital campaign roll out, management of artist for all international events (brand education, briefing, coordination and media coverage) and press interviews.
For the first time in East Africa, Louis XIII (the ultra-luxurious cognac that is a century in the making) celebrated the journey of safari and conservation alongside Cottar’s Safari Camp, which also celebrated 100 years in 2019. Two iconic brands come together to reflect on their past heritage and look forward to what lies ahead for the next generation and premium travel on the continent.
Campaign entailed a two day press visit with a selection of local and international media houses to Cottar’s Camp in the Maasai Mara. Hosted by Calvin Cottar and Jörg Pfützner, Rémy Cointreau Private Client Manager. The experience focussed on brand engagement, learning and interviews.
Press coordination, management and 360′ media planning undertaken.
Corporate Profile, BC Patel
Brand strategy for a Certified Public Accounting consultancy. Scope of work included developing a company profile and brochure in keeping with their niche positioning within the market. Content development, creative direction and printwork. Scope also included, refinement to existing logo, stationery redesign and brand guidelines development.
From tech to real-estate, spirit conglomerates to renewable energy we’ve crafted PR strategies for several corporates.
Whether it is a company focussed predominantly on the B2B segment or a client wanting to leverage awareness for their innovations, business best-practices or CEO interviews, we have helped some of Kenya’s leading corporates craft a well-honed message.
Our capabilities include media training, press-release management, pitching content and scheduling interviews.
Some of our corporate clients include Amadeus, Knight Frank, Pernod Ricard and Turned Townsend.
Superbrands is the world’s largest independent arbiter of branding; awarding and recognising brand excellence according to consumer insight. Superbrands have run successful campaigns in the East African region since 2009.
Scope included overseeing the Superbrands Tribute Campaign 2016-2017 and 2018-2020 for East Africa. The campaign included:
Press management on an ongoing basis
Project management of the campaign on an ongoing basis
Social media community management on an ongoing basis
Awards Ceremony conceptualisation and execution
Guests of honour have included H.E First Lady of Kenya renowned illusionist Larry Sofer amongst other leading East African CEOs.
Forbes Africa Person of The Year
Forbes Africa Person of The Year 2014 awards ceremony conceptualisation and execution in Nairobi, Kenya was undertaken by SHK. Invited guests included dignitaries, government officials, and personas of note within the business sector from across the African continent. This was preceded by a press conference and media campaign in the lead up to the final awards night.
Winner of the 2014 Forbes Africa Person of The Year was noted Nigerian industrialist Aliko Dangote.
Three consecutive years of unveiling the illustrious Wealth Report, published annually by Knight Frank. The Wealth Report details the attitudes and insights of ultra-high-net-worth individuals from around the world including the African continent. It provides a global perspective on prime property and wealth creation
Developing and executing a press plan for The Wealth Report’s Editor along with media interviews and thought-leadership insights.
High-profile evening cocktail session for high-net-worth East African audiences tying in collaborations with Standard Bank and other premium brands.
Full service integrated marketing and communications strategy as well as execution for the leading Spanish fashion retailer into the Kenyan market.
strategy, plan and budget to include advertising, media promotion, influencer
engagement, partnerships and brand visibility activities
relations and media initiatives
events and partnerships including Men’s events, Shop-for-a-cause and
high-networth friends of the brand stylist sessions.
The 360′ launch campaign won Best Brand Launch of 2018.
The World’s Most Awarded Whisky, Glenfiddich unveiled it’s 21YO expression for the Kenyan market with the visit of Global Brand Ambassador Struan Grant Ralph.
An integrated experiential and press campaign to mark the launch. Including:
On-trade brand immersion training for select bartenders and mixologists.
Media interviews (print, TV, radio and digital) and influencer engagement
Exclusive tasting for a discerning selection of high-networth consumers and tastemakers prior to the official launch.
A launch evening and brand immersion experience for noted personalities, friends-of-the-brand, connoisseurs and influencers.
Inspired by the 21YO whisky which has been ‘made in Scotland and roused by the Caribbean’ each experiential event brought to life a sense of the Caribbean through look and feel, entertainment and tasting session. A multi-level experience for the final event included brand immersion through a virtual distillery tour, gallery of Glenfiddich through the ages and finally leading into a Caribbean themed celebration.
Life is too glorious not to experience the peculiar flavour of Hendrick’s Gin. A most unusual gin made and indeed, served in a rather odd fashion.Hendrick’s Gin is not for everyone but indulge your curious self or indeed, treat someone extraordinary.
An integrated experiential and press campaign for the Global Brand Ambassador Ally Martin’s East Africa visit. The campaign aimed to bring to life the eccentricities, taste and authenticity of spirit brand.
On-trade brand immersion training for select outlets and mixologists
Media interviews and press sessions
High-tea for a selection of discerning individuals at the Lord Errol
A peculiar cocktail featuring fire-blowers and electroswing trumpeter.
An end-to-end campaign from conceptualisation to execution. Remit required a curated experience to mark the fifth year anniversary of the member’s club. A key consideration was the differing age demographics and interests of members. Each guest needed to feel welcome, identify with an element of the celebration and find their own ‘comfortable space’ in which to enjoy the night. All the whilst ensuring corporate sponsors were adequately integrated into the experience.
A multi-floor experience was created to take guests on a journey from the early evening to late into the night including performances by a noted South African mentalist, renowned Spanish Saxophonist, a five-member bartending team from New York and Dutch chocolatier. Other touchpoints included a website for guests to plan their evening, exterior building projection mapping and a Person of the Year magazine cover photobooth.
360′ launch plan for four hotels under the Four Points by Sheraton brand across the East African Region. This included one new build and three conversions across Kenya and Tanzania.
Our involvement began prior to the launch of each Four Points property to ensure:
Cohesive launch marketing strategy was developed, specific to each property and its location.
Ensuring properties were brand compliant with marketing, sales and promotional purposes
Developing press campaign and dissemination of press release on launch.
Developing and coordinating all digital and social media engagement
For some of the properties the campaign extended beyond the launch period such as for the Four Points by Sheraton, Nairobi Airport and Four Points by Sheraton, New Africa Hotel Dar-es-Salaam where we oversee the entire marketing and communications function.
We have a proven and strong affiliation with the hospitality industry. Having worked on all elements of brand strategy, new hotel launches to content curation and even promotional campaigns we’ve developed an astute understanding of the industry. Some of the hotels we have worked on:
Sankara Nairobi: Prelaunch and launch to include brand development, F&B concept development and strategy, internal brand development, marketing plan and budget, media execution and creative.
Fairmont Kenya: Press and media relations for three iconic properties including The Norfolk, Mt. Kenya and Mara Safari Club. Remit included pitching lifestyle stories, influencer engagement and corporate PR.
Kempinski: Photography direction and styling.
Connoisseur Fine Wine & Whisky Festival
A curated festival conceptualised and executed by us. The first of its type in East & Central Africa showcasing the best of the best from around the world in fine wines and spirits.
By invitation only, the experience was designed with the distinct feel of a grand distillery. Guests had the pleasure of tasting some of the finest whiskies, cognacs and wines with a selection of global brand ambassadors hosting hourly intimate tasting session. From the fromagerie and patisserie to the oyster bar and cigar lounge, each invitee was encouraged to engage with each other and with the master ambassadors for an unforgettable experience.
Concept was curated and executed for Radio Africa Group and Safaricom
We are the co-founders of Taste. The company that brought the award-winning Taste Bar & Restaurant awards in 2015, 2013 and 2011. Concept development, execution, and management of the awards is done entirely in-house.
Our aim at Taste is to create a platform that celebrates the food and beverage culture in Kenya. We champion innovation and talent in our ever-growing industry. Since its inception, the awards have become a hallmark on the local scene, having won much critical acclaim. They rely on a combination of people’s choice awards as well as expert evaluations marked against the stringent international criteria.
Catch a glimpse of the 2015 Awards
F&B Concept Development
Concept, brand identity and creative development for all three dining outlets at the Four Points by Sheraton, Nairobi Airport. This included Tazama Rooftop Grill & Bar, Marketplace and Lobby Bar.
The brief required concepts that appealed to the international traveller, worked with the operational constraints of the hotel and brought a ‘sense of the local’, a reflection of vibrant Nairobi city. Our aim was to tie the Four Points brand experience of simplicity, with the modern Kenyan experience.
Tazama – Rooftop Grill & Bar. With its exceptional views reaching across the National Park and the runway, this outlet called for a little special attention. Our focus was to create a gathering point that reflected modern Nairobi with all its energy, chaos and bustle. Noted Kenyan graffiti artist Bankslave was commissioned to create wall art depicting the city, whilst a curated playlist of Afrobeats was developed by DJ Electrafrique. The food offering is modern and comforting with authentic Kenyan flavours, likewise with the cocktails. An outlet perfect for getting a snapshot of Nairobi.
Marketplace – Wholesome, international cuisine that replicates the freshness and flavours of a vegetable market. Custom drawn icons for the menu, handcrafted font and over-all messaging an outlet that is welcoming, hearty and artisal.
Lobby Bar – A space where time flies whether enjoying a Kenyan coffee blend or winding down with a glass of wine and a good book. The outlet references the airport location in design using vintage air travel imagery for collateral.
Fairtrade Africa & Artcaffe #CoffeewithDignity
Artcaffe a leading Kenyan coffee-house has been at the forefront of coffee culture innovation on the local scene. From harnessing award-winning baristas to developing signature blends and educating the local audience (traditionally tea drinkers), they have strived to remain progressive and forward-thinking. Where to next, with such a standing?
As SHK Consulting, we identified the opportunity for Artcaffe to play a community leadership role by championing the Kenyan coffee farmer. By further collaborating with Fairtrade Africa, we could add credibility and advocacy to the campaign. #CoffeewithDignity; a campaign specifically targetted at the Kenyan coffee drinker on ethical coffee sourcing and the importance of sustainable production.
Such a campaign had never been undertaken for the local market. Traditionally all Fairtrade engagement had been focussed on the international market. Rolled out over 18 outlets, consumers were actively encouraged to consumer and purchase for take-away the Fairtrade blend.
Not only was the campaign a sell out. All Fairtrade batches were sold within the first few weeks of launching. In addition, much publicity and recognition both locally and internationally was received. A win-win collaboration for Fairtrade and Artcaffe.
The two brands will go on to champion a women’s co-op coffee blend for the next campaign.
Nyama Mama is a modern-day interpretation of Mama Kenya’s safari travels. Nostalgic dishes made modern, cocktails presented as concoctions, a place for people to come together and take a trip down memory lane. Nyama Mama Xpress is mama’s limited service diner, conveniently located in central locations delivering a dose of hearty mama’s food on the go.
Our involvement since it’s inception in 2015 has included 360′ integrated brand, marketing and PR execution.
Positioning the modern Kenyan diner as a contemporary reflection of African cuisine and culture.
Driving strong international awareness as the must-visit destination for all international travellers to the city. Nyama Mama has received much international recognition with features appearing in the UK’s Evening Standard, CNN, Anthony Bourdain and many more.
Curating events and experiences that resonate with local audiences such as Mama’s Jams, a weekly music performance that gives a platform to emerging and established African artists.
Developing a strong social media and digital community where likeminded patrons come together to share Mama’s love.
Creative content curation.
International awards submission.
It is safe to say that Nyama Mama is one of Kenya’s best-known F&B brands.
360′ integrated brand, marketing and PR execution for luxury Kenyan furniture brand Panesar Interiors. Brief included bringing the 70-year old company into a modern context whilst retaining a strong sense of heritage.
Recrafting the brand message
Developing and executing marketing plan including budget, cross-promotions, advertising and events.
Developing and executing a media plan
Content Curation and social media management
Creative including photography art direction
We’ve engaged and handled artist management for renowned artists such as Tinie Tempah, 2Chainz and B.o.B.
Our scope included on-ground artist facilitation, media and press interviews and itinerary management. We’ve been the overall agency lead coordinating other 3rd parties for iconic Jameson Connects Concerts.
For Tinie Tempah we developed a unique press campaign that included a press conference in the National Park, along with the adoption of a cheetah by the artist to highlight the work done by KWS. The campaign was a trending topic on Twitter receiving much international and local hype. Infact, Tinie Tempeh was subsequently interviewed by Graham Norton (UK Talk Show Host) around the cheetah adoption.
A series of events for the world’s original luxury whisky ‘Chivas Regal’.
‘Made for Gentlemen’ a global campaign brought to life for Kenya. In collaboration with designer Kaveke, a bespoke collection inspired by eight leading entrepreneurs was curated. A tribute to the craftsmanship, attention-to-detail and passion put into the blending of Chivas. The campaign was marked with an experiential launch taking guests on a Chivas tasting journey, business-meets-fashion panel and cocktail.
Chivas Extra, Welcome to the Next Level‘ an experiential campaign to launch the new blend. The event transformed a nondescript rooftop into a Chivas playground highlighting signature brand elements and
Both activations were aimed at positioning Chivas as relevant to the up-and-coming entrepreneur. A source of inspiration, relevance and luxury in the modern world. We oversaw concept, execution, creative and press for both.
G.H. MUMM Formula One Auction
Our brief was to create a campaign that introduced the association of G.H. MUMM as the official champagne of Formula OneTM and encourage drinkers to select G.H. MUMM as the champagne of choice because of its premium quality and sporting affiliation. All this around the auction of two limited- edition signed podium jeroboams; from the winners of the 2009 British Grand Prix and 2008 Spanish Grand Prix. A first in sub-Saharan Africa.
We activated the brand at various levels including:
An exclusive press unveil of the signed bottles prior to their unveiling publically. To engage, educate and delight media on the brand as a means to create vast media hype.
Engage the public – bottles went on display for the public to view and capture photographs with. Each Grand Prix circuit in the lead up to the auction could be viewed live alongside with guests given complimentary G.H. Mumm
Incentivise the purchase of G.H. Mumm with the opportunity to win a jeroboam.
Culminated with the VIP grand auction conducted by business personality Aly-Khan Satchu. Each bottle fetched a sum more than double the reserve price.
An experiential event showcasing the artistry, mixology and ingenuity that defines the Absolut brand. Around the World in Absolut Ways
Nothing connects and inspires people more than travel. Guests (influencers from different industries and interests) were invited to board ‘ABS AIRWAYS’ for a first-class trip to iconic cities like Rio de Janeiro, Paris and Shanghai. They experienced the diversity of Absolut flavours in a unique cocktail tasting session at ‘each city’. The final destination, Nairobi saw the brand put its mark on the local scene through various interpretations of artistry.
The aim: To connect the brand to the audience. To educate guests on the ease of mixability in a fun and engaging manner that would leave a lasting impression inspiring them to recreate the easy cocktails at home.